The company

Centric Software, based in Silicon Valley, provides a digital transformation platform focusing on the product development requirements of some of the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods.

Centric Software focuses on innovation extending beyond traditional PLM (product lifecycle management) to speed time to market, increase revenue attainment, improve product margins and boost productivity.

Centric Software has a global dedicated team of talented IT and fashion and consumer goods experts to help brands, retailers and manufacturers meet their strategic and operational challenges and get awesome products to market faster.

The solution

Centric Software's platform, Visual Innovation Platform (VIP), is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions which transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric's flagship platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric Software also provides SMB packages tailored for small businesses seeking to optimize their product lifecycle management. Centric was the first to market with mobile apps for PLM.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion and Apparel PLM in 2016 and Frost & Sullivan's Global Retail, Fashion and Apparel PLM Product Differentiation Excellence Award in 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015 and 2016.

How we work with DLA Piper

DLA Piper has leveraged its global platform to help Centric take its business from "garage to global." We have counseled the company on an array of matters, such as financing, cap table management, general corporate advice, equity compensation, intellectual property, contracts and privacy. In the process, Centric Software has expanded out of North America to do business in Europe, Asia and Latin America.